What Is User-Generated Content (UGC)?

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2025-11-06 18:43:28 -

Introduction In the modern digital ecosystem, every customer has a voice — and those voices are shaping brands more than ever before. The rise of User-Generated Content (UGC) has transformed marketing from a one-way broadcast into a two-way conversation. UGC encompasses any type of content — text, photos, videos, reviews, or social media posts — created by customers rather...

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