How Businesses Can Encourage Users to Generate Content: Turning Audiences into Advocates
Introduction In today’s digital landscape, User-Generated Content (UGC) is one of the most valuable assets a brand can cultivate. It’s authentic, engaging, and infinitely scalable. Yet while customers naturally share their experiences, the brands that succeed are those that intentionally design systems to encourage, collect, and amplify that content. Encouraging UGC isn’t...
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