The Risks and Pitfalls of Using User-Generated Content (UGC):...

σε πρόσθεσε στο Marketing and Advertising

2025-11-07 18:27:14 -

The Risks and Pitfalls of Using User-Generated Content (UGC): Managing the Double-Edged Sword

Introduction User-Generated Content (UGC) is one of the most powerful tools in modern marketing. It brings authenticity, community engagement, and credibility that brand-created content often can’t replicate. Yet while UGC can drive awareness and loyalty, it also carries hidden risks that, if ignored, can harm a brand’s reputation, legal standing, or search visibility. Using UGC...

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