Measuring the Effectiveness of User-Generated Content (UGC):...

adicionou um novo artigo Marketing and Advertising

2025-11-07 18:32:08 -

Measuring the Effectiveness of User-Generated Content (UGC): Turning Participation Into Performance

Introduction User-Generated Content (UGC) has become a cornerstone of digital marketing. It builds credibility, fuels engagement, and drives conversion. Yet for many businesses, the challenge lies in proving its value. Unlike traditional campaigns with clear ad spend and impressions, UGC success depends on community behavior, which can feel less tangible. To truly harness its potential,...

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