What Makes a Campaign Viral? Understanding Why Some Campaigns Spread and Others Don’t
Introduction Every marketer dreams of creating the next big viral moment — a post, video, or campaign that sweeps through social media, dominates conversations, and catapults brand awareness overnight. Yet for every viral hit, there are thousands of campaigns that disappear quietly, despite equal effort and creativity. So what separates the few that explode from the many that fade? The...
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