The Risks and Pitfalls of Viral Marketing

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2025-11-11 17:37:46 -

The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral

Introduction Viral marketing is often portrayed as the holy grail of modern brand growth — the dream scenario where a single idea spreads rapidly, captivates millions, and generates immense awareness with little cost. Yet, beneath that promise lies a more complex reality. For every viral success story, there are dozens of campaigns that misfire, backfire, or vanish into digital...

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