How to Measure the Success of a Viral Marketing Campaign

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2025-11-11 17:59:29 -

How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter

Introduction In marketing, “going viral” is often treated as the ultimate badge of success — millions of views, shares, and likes seem to promise brand fame and fortune. But as many companies have learned, virality alone does not guarantee business results. A video might explode across social media but yield little in the way of sales, loyalty, or meaningful engagement. To...

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