How Long Does a Viral Campaign Last — and How Sustainable Is It?

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2025-11-11 18:10:31 -

Introduction Viral marketing is often described as lightning in a bottle — brilliant, powerful, but fleeting. A single post, video, or meme can ignite global attention overnight, yet within days the internet’s focus shifts elsewhere. This rapid rise and fall raises an important question for marketers and business leaders alike: how long does a viral campaign actually last, and how...

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