What Is CPC in AdSense? (And How RPM and CPM Work)

bir ses eklendi Marketing and Advertising

2025-12-24 20:57:19 -

If you use Google AdSense — or plan to — you will constantly see terms like CPC, CPM, RPM, CTR, and earnings estimates. Many publishers misunderstand these metrics, which leads to unrealistic expectations, poor optimization decisions, and frustration. This article explains what CPC is in AdSense, how it differs from CPM and RPM, how Google calculates each metric, and how publishers...

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