What Advertising Biographies Are Used in Business Schools?

adicionou um novo artigo Marketing and Advertising

2026-01-08 12:36:25 -

Business schools do not teach advertising solely through frameworks, metrics, and case studies. They also rely heavily on biographies—stories of real people who built agencies, shaped brands, and redefined persuasion. Advertising biographies are used in business education to humanize theory, demonstrate leadership under pressure, and illustrate how values, creativity, and strategy...

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