What Is the Difference Between Google AdWords and SEO?

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2026-01-13 13:55:16 -

When businesses decide to invest in online visibility, they often encounter two dominant strategies: Google AdWords (now Google Ads) and Search Engine Optimization (SEO). Both aim to increase visibility on Google search results, attract users, and generate conversions—but they operate in fundamentally different ways. Many marketers and business owners mistakenly treat AdWords and SEO as...

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