How Long Should a Billboard Campaign Run?

a adăugat un sunet Marketing and Advertising

2026-01-13 15:24:57 -

One of the most common mistakes advertisers make with billboard advertising is underestimating how long a campaign needs to run to be effective. Unlike digital ads that can generate immediate clicks or conversions, billboard advertising works through repetition, familiarity, and memory-building. This means time is not just a variable—it is a critical success factor. So how long should a...

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