How Do I Measure Billboard Advertising ROI?

adicionou um novo artigo Marketing and Advertising

2026-01-15 17:54:08 -

Measuring return on investment (ROI) for billboard advertising has long been considered challenging. Unlike digital advertising—where clicks, impressions, and conversions are tracked precisely—billboards operate in the physical world, where attribution is less direct. This often leads advertisers to question whether billboard advertising can truly be measured and evaluated. The...

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