What Is Customer Acquisition Cost (CAC)? How to Calculate It and...

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2026-01-16 16:26:45 -

What Is Customer Acquisition Cost (CAC)? How to Calculate It and What Is a Good CAC?

Customer acquisition cost (CAC) is one of the most important metrics in marketing, sales, and business growth. It tells you how much money your company spends to acquire a new customer—and whether your growth strategy is sustainable. Businesses that ignore CAC often grow quickly at first, only to realize later that they are losing money on every customer they acquire. Companies that...

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