How Do You Calculate Customer Acquisition Cost?

added blog Marketing and Advertising

2026-01-16 16:35:10 -

Customer acquisition cost (CAC) is one of the most critical metrics in modern business, yet it is also one of the most misunderstood and miscalculated. Many companies believe they know their CAC, only to discover later that they’ve underestimated costs, misattributed channels, or made growth decisions based on incomplete data. This article is a comprehensive, end-to-end guide on how to...

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