What Is the Difference Between Customer Acquisition and Customer...

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2026-01-16 16:38:08 -

What Is the Difference Between Customer Acquisition and Customer Retention?

Customer acquisition and customer retention are two of the most important concepts in marketing and business growth. They are often discussed together, sometimes confused with one another, and frequently misunderstood. While both are essential, they serve very different purposes and require different strategies, metrics, and mindsets. This article provides a comprehensive explanation of...

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