Is Customer Acquisition Expensive?

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2026-01-20 17:15:22 -

Customer acquisition is often described as one of the most expensive parts of growing a business—and in many cases, that reputation is deserved. Advertising costs continue to rise, competition is fierce, and customers are harder to convert than ever before. But whether customer acquisition is “expensive” depends on how it’s measured, managed, and optimized. This article...

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