How Do I Target the Right Audience on Facebook?

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2026-01-21 19:01:31 -

Audience targeting is one of the most powerful—and most misunderstood—parts of Facebook advertising. While Meta’s algorithms have become increasingly automated, who you allow Facebook to show your ads to still has a major impact on performance, cost, and scalability. Targeting the right audience on Facebook is not about stacking dozens of interests or narrowing audiences as...

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