What Is the Difference Between Facebook Ads and Instagram Ads?

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2026-01-21 19:17:05 -

Facebook and Instagram are both owned by Meta, use the same advertising infrastructure, and are managed through the same Ads Manager. Because of this, many advertisers assume Facebook ads and Instagram ads are essentially the same thing. While they share many similarities, there are important differences in audience behavior, creative formats, performance patterns, and use cases that can...

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