What Is Facebook Pixel and How Does It Work?

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2026-01-22 19:34:45 -

The Facebook Pixel—now officially called the Meta Pixel—is one of the most important tools in Facebook advertising. Without it, Facebook ads are essentially blind. With it, advertisers can track user behavior, optimize campaigns, measure conversions, build remarketing audiences, and dramatically improve performance over time. If you’ve ever wondered how Facebook knows who is...

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