What Is PPC (Pay-Per-Click) Advertising?
Pay-per-click (PPC) advertising is one of the most widely used and effective forms of online advertising. From search engines and social media to websites and mobile apps, PPC plays a central role in how businesses drive traffic, leads, and sales online. Yet for many beginners, the term “PPC” can feel confusing or overly technical. This article explains what PPC advertising is, how...
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