What Is Quality Score in PPC?

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2026-02-05 18:39:12 -

Quality Score is one of the most important yet misunderstood components of pay-per-click (PPC) advertising. Many advertisers focus heavily on bidding higher to gain visibility, but in reality, Google and other platforms reward relevance and user experience just as much as budget. Quality Score determines how much you pay, where your ads appear, and how competitive your campaigns can be. A...

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