What Is PPC Bidding?

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2026-02-05 18:42:51 -

PPC bidding is the process that determines how much advertisers are willing to pay for each click, impression, or conversion in pay-per-click advertising campaigns. Every time a user searches on Google, scrolls through social media, or visits a website that displays ads, an automated auction takes place. Your bid plays a central role in whether your ad appears, where it appears, and how much...

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