What Is the Difference Between AM and FM Radio Advertising?

σε πρόσθεσε στο Marketing and Advertising

2026-02-09 16:43:51 -

When businesses decide to use radio advertising, one of the first choices they face is whether to advertise on AM stations, FM stations, or both. While both fall under traditional radio broadcasting, AM and FM differ significantly in technology, audience behavior, reach, sound quality, and advertising effectiveness. Understanding these differences is essential for creating a successful radio...

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