How Often Should a Radio Ad Run?

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2026-02-09 16:52:16 -

One of the most important questions in radio advertising is not just where or how to advertise, but how often. Many businesses fail with radio ads not because their message is bad, but because it does not run frequently enough to be remembered. Radio advertising depends heavily on repetition. Listeners usually hear ads while driving, working, or multitasking. If your ad does not appear often...

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