How Long Should a Remarketing Audience Last? A Complete Guide to...

adicionou um novo artigo Marketing and Advertising

2026-02-12 00:17:36 -

How Long Should a Remarketing Audience Last? A Complete Guide to Membership Duration and Lookback Windows

One of the most overlooked factors in remarketing success is timing. Showing ads to the right person is important. Showing them at the right time is even more important. This is where membership duration and lookback windows come in. These two settings determine how long users remain in remarketing audiences and how far back platforms collect data. When configured properly, they ensure ads...

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