How Often Should Remarketing Ads Be Shown? A Complete Guide to...

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2026-02-12 20:34:21 -

How Often Should Remarketing Ads Be Shown? A Complete Guide to Frequency Caps and Ad Fatigue

Remarketing works because it keeps your brand visible to people who have already shown interest. However, when ads appear too often, they stop being helpful and start becoming annoying. Finding the right balance between visibility and overexposure is one of the most important challenges in remarketing. This balance is managed through frequency caps and fatigue monitoring. Across platforms...

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