Is Remarketing GDPR-Compliant? A Complete Guide to Legal, Ethical,...

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2026-02-12 20:41:14 -

Is Remarketing GDPR-Compliant? A Complete Guide to Legal, Ethical, and Privacy-Safe Retargeting

Remarketing depends on collecting and using user data. At the same time, modern privacy laws demand transparency, consent, and accountability. This creates a critical question for advertisers: Is remarketing legal under GDPR? The short answer is: Yes, but only if it is done correctly. Platforms such as Google Ads and Meta Platforms, Inc. provide GDPR-compliant tools, but responsibility...

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