How Does Remarketing Compare to Prospecting? A Complete Guide to...

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2026-02-13 17:16:52 -

How Does Remarketing Compare to Prospecting? A Complete Guide to Customer Acquisition vs Re-Engagement

Every successful digital marketing strategy relies on two core approaches: Finding new customers Re-engaging existing prospects These two goals are achieved through prospecting and remarketing. Prospecting focuses on reaching people who have never interacted with your brand. Remarketing focuses on people who already know you. Modern advertising platforms such as Google Ads,...

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