How Long Should Retargeting Ads Run? A Complete Guide to Campaign...

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2026-02-16 14:32:43 -

How Long Should Retargeting Ads Run? A Complete Guide to Campaign Duration and Learning Periods

One of the most common questions in retargeting is not about targeting or creative, but timing. Even the best-designed retargeting campaign can fail if it runs for too short a time—or too long without optimization. Running ads for the right duration allows platforms to collect enough data, complete their learning phases, and deliver consistent performance. Ending campaigns too early...

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