How Often Should Retargeting Ads Be Shown? A Complete Guide to...

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2026-02-16 14:41:43 -

How Often Should Retargeting Ads Be Shown? A Complete Guide to Frequency, Reach, and Ad Fatigue

One of the biggest challenges in retargeting is balance. Show ads too rarely, and users forget your brand. Show them too often, and users become annoyed, ignore your ads, or actively block them. This balance is controlled through ad frequency—the number of times a user sees your retargeting ads over a given period. In 2026, platforms such as Google Ads, Meta Platforms, Inc., and YouTube...

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