Is Retargeting GDPR-Compliant? A Complete Guide to Privacy,...

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2026-02-17 15:46:12 -

Is Retargeting GDPR-Compliant? A Complete Guide to Privacy, Consent, and Legal Advertising in 2026

As digital advertising becomes more data-driven, privacy concerns have become central to marketing strategy. Retargeting relies on tracking user behavior, storing identifiers, and delivering personalized ads—all of which raise legal and ethical questions. For businesses operating in or targeting users in Europe, the most important regulation is the General Data Protection Regulation...

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