How Does Retargeting Work Without Third-Party Cookies? A Complete...

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2026-02-17 15:50:27 -

How Does Retargeting Work Without Third-Party Cookies? A Complete Guide to Privacy-First Advertising in 2026

For more than two decades, third-party cookies powered much of digital advertising. They allowed marketers to track users across websites, build detailed profiles, and deliver personalized retargeting ads. But by 2026, major browsers and regulators have largely phased out third-party cookies. Companies like Google, Apple, and Mozilla Foundation have reshaped how tracking works in the name of...

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