How Does Retargeting Compare to Prospecting? A Complete Guide to...

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2026-02-17 15:58:56 -

How Does Retargeting Compare to Prospecting? A Complete Guide to Customer Acquisition and Growth in 2026

Every successful digital marketing strategy depends on two core activities: Attracting new audiences Re-engaging existing ones These activities are powered by two complementary approaches: prospecting and retargeting. In 2026, advertising platforms like Google, Meta Platforms, Inc., LinkedIn, and TikTok offer advanced tools for both strategies. But many businesses still struggle...

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