Is Retargeting Still Effective in 2026? A Data-Driven Guide to...

adicionou um novo artigo Marketing and Advertising

2026-02-17 16:10:32 -

Is Retargeting Still Effective in 2026? A Data-Driven Guide to Modern Digital Advertising Performance

Over the past decade, retargeting has been one of the most powerful tools in digital marketing. By showing ads to people who have already interacted with a brand, advertisers were able to dramatically increase conversion rates and return on ad spend. However, rising privacy regulations, the decline of third-party cookies, and changes by major platforms such as Google, Meta Platforms, Inc., and...

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