What Is PPC in SEM? Understanding Pay-Per-Click Advertising in...

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2026-02-18 17:20:34 -

What Is PPC in SEM? Understanding Pay-Per-Click Advertising in Search Engine Marketing

Pay-Per-Click (PPC) is the foundation of most Search Engine Marketing (SEM) strategies. It is the pricing model that determines how advertisers pay for search ads and how platforms generate revenue. When businesses run search campaigns on platforms like Google, Google Ads, and Microsoft Advertising, they are almost always using PPC-based systems. In 2026, PPC remains the dominant method for...

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