What Is Quality Score in SEM? A Complete Guide to Improving Ad...

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2026-02-18 17:24:57 -

What Is Quality Score in SEM? A Complete Guide to Improving Ad Relevance and Performance

In Search Engine Marketing (SEM), success is not determined only by how much you bid. One of the most important — and often misunderstood — factors is Quality Score. When advertisers run campaigns on platforms like Google through Google Ads or on Microsoft Advertising, Quality Score plays a major role in determining ad visibility, cost, and profitability. In simple terms, Quality...

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