What Is Negative Keyword Targeting?

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2026-02-19 17:14:48 -

Negative keyword targeting is one of the most important — and most overlooked — components of search engine marketing (SEM). While most advertisers focus on choosing the right keywords to trigger their ads, negative keywords help you control when your ads should not appear. In platforms like Google Ads and Microsoft Advertising, negative keywords prevent your ads from showing for...

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