How Does SEM Bidding Work?

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2026-02-19 17:15:54 -

Search engine marketing (SEM) operates on an auction system. Every time someone types a query into a search engine, an instant auction determines which ads appear, in what order, and at what cost. Understanding how SEM bidding works is critical to running profitable campaigns. Platforms like Google Ads and Microsoft Advertising use sophisticated algorithms that consider bids, quality...

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