How Often Should TV Ads Run?

added blog Marketing and Advertising

2026-02-23 14:03:29 -

One of the most important — and misunderstood — aspects of television advertising is frequency. Many advertisers focus heavily on where their ad will air and how much it costs. But the real driver of effectiveness is often how often your audience sees your ad. TV advertising is not a one-and-done strategy. It works through repetition, consistency, and cumulative exposure. In this...

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