What Is Prime-Time TV Advertising?

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added blog Marketing and Advertising

2026-02-23 14:06:50 -

Prime-time TV advertising refers to commercials that air during the most-watched hours of television programming. Traditionally, prime time runs from: 8:00 PM to 11:00 PM (Eastern and Pacific Time)7:00 PM to 10:00 PM (Central and Mountain Time) During these hours, television viewership peaks, making it the most competitive — and most expensive — time to advertise. Prime-time...

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