What Is Paid User Acquisition?

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2026-02-26 15:04:13 -

Paid user acquisition (Paid UA) is the process of acquiring new users through paid advertising campaigns. Instead of waiting for users to discover your product organically, you invest money into advertising platforms to drive traffic, installs, or sign-ups. In 2026, paid user acquisition is one of the fastest and most scalable growth methods for apps, SaaS products, eCommerce brands, and...

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