What Is App Store Optimization (ASO) in User Acquisition?

added blog Marketing and Advertising

2026-02-27 18:23:38 -

App Store Optimization (ASO) is one of the most powerful — and most misunderstood — components of user acquisition for mobile apps. While many companies focus heavily on paid advertising, ASO builds a sustainable engine for organic growth directly inside app marketplaces like the Apple App Store and the Google Play Store. In simple terms: App Store Optimization (ASO) is the...

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