Why do people make irrational decisions?
Why Do People Make Irrational Decisions? The Puzzle Hidden in Ordinary Choices A man drives across town to save $20 on a household appliance worth $100. The next day, he declines to drive the same distance to save $20 on a refrigerator worth $2,000. The amount saved is identical. The effort required is identical. Yet the decision changes. Most people immediately understand why. And that...
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