What is the anchoring effect in pricing?

adicionou um novo artigo Decision Making and Problem Solving

2026-06-09 05:11:25 -

What Is the Anchoring Effect in Pricing? The First Number Changes Everything A customer enters a store looking for a watch. The first model they see costs $2,000. A few minutes later, they find another watch priced at $800. Suddenly, $800 feels reasonable. Perhaps even inexpensive. Had the customer encountered the $800 watch first, the reaction might have been very different. The...

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