What is the framing effect in marketing?

a adăugat un sunet Decision Making and Problem Solving

2026-06-11 12:34:24 -

What Is the Framing Effect in Marketing? A shopper stands in front of two nearly identical packages. One says: “95% fat-free.” The other says: “Contains 5% fat.” Same product. Same nutrition. Same underlying reality. Yet one feels healthier. More appealing. Less risky. The shopper reaches for it almost automatically, without noticing the mental step that made...

0 Commentarii 0 Distribuiri 50 Views 0 previzualizare