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Dacey Rankins

added blog Marketing and Advertising
2026-01-12 13:31:52 -

Is Google AdWords Worth It for Small Businesses?
For small businesses, marketing decisions carry more weight than they do for large corporations. Every dollar spent must justify itself, and mistakes can feel costly. Because of this, one of the most common and important questions small business owners ask is: “Is Google AdWords worth it for my business?” The answer is not a simple yes or no. Google AdWords (now Google Ads) can be...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-12 13:36:24 -

What Industries Perform Best With Google AdWords?
Google AdWords (Google Ads) is used by businesses in nearly every industry, but not all industries perform equally well. Some sectors consistently generate strong returns from paid search, while others struggle due to thin margins, weak intent, or poor conversion economics. Understanding which industries perform best—and why—helps advertisers set realistic expectations and design...

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