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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 19:20:00 -

How Do I Optimize Facebook Ads?
Running Facebook ads is only half the battle. The real performance gains—lower costs, higher conversions, and scalable results—come from systematic optimization. Facebook advertising is not a “set it and forget it” channel. It is an iterative system that rewards advertisers who understand how to test, analyze, and refine campaigns over time. Optimizing Facebook ads...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:31:45 -

How Do I Reduce Facebook Ad Costs?
Facebook advertising can be incredibly powerful—but it can also become expensive fast if campaigns aren’t structured, optimized, and managed correctly. Many advertisers assume rising Facebook ad costs are unavoidable. In reality, high costs are usually a symptom of inefficiencies, not the platform itself. Reducing Facebook ad costs is not about cutting corners or slashing budgets....

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Dacey Rankins

added blog Marketing and Advertising
2026-01-20 17:20:09 -

How Does Facebook Advertising Work?
Facebook advertising often looks simple on the surface—create an ad, set a budget, and launch. In reality, it is a sophisticated system driven by algorithms, auctions, data signals, and optimization models. Understanding how Facebook advertising actually works is essential for running profitable campaigns, controlling customer acquisition costs, and scaling effectively. This article...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 19:22:39 -

How Long Should a Facebook Ad Campaign Run?
One of the most common—and costly—mistakes advertisers make with Facebook ads is ending campaigns too early or constantly restarting them. Many businesses judge performance after a day or two, panic when results fluctuate, and shut down campaigns before Facebook’s algorithm has had time to learn. Facebook ads are not instant machines. They require time, data, and consistency...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:03:28 -

Should I Use Organic Posts, Paid Ads, or Both on Social Media?
One of the most common questions businesses and marketers face when planning their social media strategy is:“Should I focus on organic content or invest in paid ads?” The answer isn’t as simple as choosing one or the other.In today’s digital landscape, organic and paid social media work best together — complementing one another to drive growth, visibility,...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:47:09 -

What Are Common Facebook Advertising Mistakes?
Facebook advertising can be one of the most profitable marketing channels available—but it’s also one of the easiest places to waste money. Many advertisers blame Facebook, the algorithm, or competition when campaigns fail. In reality, poor performance almost always comes down to avoidable mistakes. Some of these mistakes are obvious. Others are subtle, technical, and easy to...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 18:54:26 -

What Are the Best Practices for Facebook Ads?
Running Facebook ads without a clear set of best practices is one of the fastest ways to waste budget. While Facebook advertising can be highly effective for customer acquisition, it is also unforgiving: small mistakes in creative, targeting, structure, or optimization can significantly increase costs and reduce performance. Facebook ads are not about hacks or tricks. They are about applying...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 18:57:11 -

What Is Facebook Ads Manager?
Facebook Ads Manager is the core platform used to create, manage, analyze, and optimize advertising campaigns across Facebook, Instagram, Messenger, and Meta’s Audience Network. Every Facebook ad—no matter how simple or complex—is built, delivered, and measured through Ads Manager. For beginners, Facebook Ads Manager can feel overwhelming. For experienced advertisers, it...

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