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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 19:29:04 -

How Do I Create a Facebook Remarketing Campaign?
Facebook remarketing (also called retargeting) is one of the most powerful tools available for turning interested prospects into paying customers. While prospecting ads introduce your brand to new audiences, remarketing ads focus on users who have already interacted with your business—visited your website, watched your videos, engaged with your social media, or added products to their...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 19:01:31 -

How Do I Target the Right Audience on Facebook?
Audience targeting is one of the most powerful—and most misunderstood—parts of Facebook advertising. While Meta’s algorithms have become increasingly automated, who you allow Facebook to show your ads to still has a major impact on performance, cost, and scalability. Targeting the right audience on Facebook is not about stacking dozens of interests or narrowing audiences as...

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