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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-12 20:41:14 -

Is Remarketing GDPR-Compliant? A Complete Guide to Legal, Ethical, and Privacy-Safe Retargeting
Remarketing depends on collecting and using user data. At the same time, modern privacy laws demand transparency, consent, and accountability. This creates a critical question for advertisers: Is remarketing legal under GDPR? The short answer is: Yes, but only if it is done correctly. Platforms such as Google Ads and Meta Platforms, Inc. provide GDPR-compliant tools, but responsibility...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-17 15:46:12 -

Is Retargeting GDPR-Compliant? A Complete Guide to Privacy, Consent, and Legal Advertising in 2026
As digital advertising becomes more data-driven, privacy concerns have become central to marketing strategy. Retargeting relies on tracking user behavior, storing identifiers, and delivering personalized ads—all of which raise legal and ethical questions. For businesses operating in or targeting users in Europe, the most important regulation is the General Data Protection Regulation...

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